Tourism Council has plans to fight border-image issues
At the regularly scheduled meeting, Greg Hennington of the Brewster County Tourism Council gave Brewster County commissioners a bleak look at the condition of tourism conditions in the Big Bend region.
“After 4 to 6 years of good years, we’re down,” he said. “Between the border issues, fires and drought, we’re off.”
But that said, Hennington stressed “we’re in good financial shape” and the council will push forward, spreading the gospel about the Big Bend. He said the Tourism Council will continue taking advantage of every opportunity to let people know how great this area is. “Our big challenge is to improve our message.”
One bone of contention for Big Bend boosters is that some people still think that the Big Bend region has the same border issues that other parts of the nation are fighting. And that simply isn’t the case, Hennington said. And the Tourism Council is working to destroy myths and rumors about border problems.
The Tourism Council, Hennington said, is going to conduct a market survey much like the one it commissioned in 2004 from Texas A&M University.
Key questions will be what motivates people to visit the Big Bend, why current tourists came here, and similar queries. The market survey is expected to begin gathering data in a couple of weeks, and will take about a year.
Thanks so much for customers coming to our Grand Opening on October 1. We do appreciate all the community support that has been given to us, especiallly to the stockers and those who have donated good merchandise for the store. It does a lot of good toward the Episcopal Church in helping others. We look forward to the months ahead!
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